Tuesday, August 10, 2010

IDM Spring 2011

It is my turn, this time, to introduce you to International Designers Mexico, a platform that nowadays has launch and promote many great designers in Mexico, the Spring 2011 IDM Edition will consist in 29 shows the first week of September. It is expected that 15, 000 people will attend the event.
The 29 designers include Kris Goyri, who has been interviewed by Fashion and About before, Macario Jimenez, Daniela Ferrari, Mancandy, Marvin y Quetzal, Santo, Lola de Alejandro, among others.
The IDM Campaign was shooted by great photographer German Najera, who actually will expose some of his photos at IDM, the shoot was made at Hotel La Purificadora in Puebla, and was inspired by Sensory trend. The model is 16 years old Columba Diaz, from Contempo Agency.

  • 15,000 attendees
  • 30 mts of runway
  • 500 guests per shows
  • 400 staff people
  • 180 models
  • 100 hairdressers
  • 25 M.A.C. Makeup artists

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